Sean Taylor – Case Study

Sean Taylor
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Client Information:

Taylor Hospitality is the most sought-after name in hotel and club hospitality. It possesses vast experience in managing hotels, spas, restaurants, resorts, communities, etc., and also has an understanding of various intricacies associated with this industry. The company is specialized in rendering varieties of services, including Restaurant Management, Marketing and Communication, Weeding and Events, and Hotel Operations and Management.

Sean Taylor, founder, and CEO of Taylor Hospitality, wanted to improve the ranking of the website in search engines to increase lead generation and conversion.

Challenges

We took a glimpse of the client’s requirements along with their market scenario, customers, etc., and contacted them with our detailed strategy. The client reviewed our strategy and finally awarded us the project with many challenges.

    1. The client was not very sure about the targeted market and competitors
    2. The website was not SEO-friendly
    3. Limited content with lack of keyword strategy
    4. Results were to be delivered within the tight deadline
Sean Taylor Challenges

Our Solutions

Our team started working to set a clear roadmap for creating matching solutions after reviewing all challenges that needed to avert. We ended up with the following solutions to improve the ranking of the website, which clients approved without delaying further.

    1. Target the right locations with the right keywords.

    2. Make website SEO friendly by creating the design responsive, titles, meta descriptions with the right keywords, header tags, internal links, etc.

    3. Create fresh and re-written and revamped the existing content by inserting the right keywords.

Results

From strategy implementation to optimization, our team delivered tremendous works to achieve the defined goal and target. We kept constant touch with the client and implemented valuable feedback. The end results were quite impressive.

  1. Within 2 and half months, the client was able to witness major improvements in ranking.

  2. The website ranked in the top 10 within 4 months.

  3. The website witnessed up to 60% increase in organic traffic.

  4. Lead generation and conversion rate reached up to 70%.

Sean Taylor Solutions

Key Takeaways

    1. Keyword selection is crucial for getting guaranteed results in SEO.

    2. Competitor analysis is key to develop a winning SEO strategy.

    3. SEO is the right technique for generating organic traffic, quality leads, and the highest conversion rate.